Marketing
Strategic Alignment
Marketing
Market segment analysis is used to evaluate market size, potential customers, their preferences and needs, market share, competition, and competitive position. Identify (firmographic segmentation) and reach target audiences by deploying resources efficiently. SWOT analysis is performed to determine strengths, weaknesses, opportunities and threats of the business.
Collaboration
By working with Sales, Marketing and Service teams, a comprehensive strategy is developed to connect with, engage, and convert target prospects into profitable customers. Sales, Service and Marketing alignment is an important success factor to achieving revenue goals.
Sales
Interviewing customer facing employees is critical to understand what information prospects need and what messages resonate most with them. Success can be measured in data around pipeline health, forecasting accuracy, and closed deals. Sales input to marketing cannot be undervalued. Having and using relationship management (CRM) systems effectively is also imperative.